Lobbying for a fair go

UNITED VOICE

The challenge was to create awareness of the low wages being paid to early childhood educators and that it was causing them to leave the profession. Targeted towards parents of children in day care or early childhood centres, the idea was to show the potential consequences of not having enough early childhood educators – meaning small children are left alone with no supervision.

Selling the impossible for the Gruen Transfer
Appealing to doctors on a rational and emotional level