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A delicate issue handled sensitively

TRANSPLANT AUSTRALIA

H&T created this awareness campaign to highlight the importance of organ donation. The idea focuses on an important fact that just a single donor can save the lives of up to 10 people. To ensure authenticity was captured, the cast was assembled from those who had been touched and benefited from Transplant Australia’s work.

Highlighting how fragile herd health can be
The power of demonstrating a benefit