How an insight triggered a creative solution


Mastitis is a major concern for dairy producers and costs the industry in terms of loss of production and the time and money for treatment. Creativity was sparked when H&T’s Mind&Mood research uncovered a dairy producer saying that when it came to dairy farming it’s about the three “F’s” – feed, fertilizer and @@!!in mastitis. The frustration and annoyance that goes hand-in-hand with mastitis was cleverly summarised in the Swear Jar TVC.

The power of demonstrating a benefit
Avalon, an airport with attitude