Injecting humour into the category
SOLVEASY / Ego
Athlete’s foot is a category where advertising product demonstration and technical information dominates. This market-mindset created the perfect oppportunity for a little brand to make some big noise. H&T created a campaign around Warren Diamond ‘Australia’s top foot model’ tapping into a culture zeitgeist, that of ‘experts’ and mockumentaries. The campaign also had a large digital and social media footprint (pun intended) which has led to Warren’s fame extending beyond 60 seconds.