Brand leadership in asthma

GSK RESPIRATORY

Our challenge was to create a leadership campaign for GSK’s leading asthma product before a raft of competitors entered the asthma market.

The brand had to look like a leader and talk like a leader.

Our solution was to relaunch it as the unstoppable leader in lung heath by creating an integrated campaign that put it’s confidence and leadership front and centre.

Through disruptive media, innovative digital tools, striking photography and bold language we created a powerful leadership look that helped re-establish it as the unstoppable leader in lung health.

Injecting humour into the category