A benefit that’s nothing to sneeze at.
In the hay fever/allergic rhinitis category, symptoms dominate with nearly all entrants showing sniffles and sneezes. When it comes to health advertising the first question to ask is, do we need to flag the problem or is the audience in solution seeking mode?
While the competition was focused on symptoms, our experience told us doctors were looking for the ‘best’ solution. So we chose to show how big an impact the right allergic rhinitis treatment can make to a sufferer’s life. We chose to show healthcare professionals how this treatment for allergic rhinitis can help people enjoy their favourite things, whatever they might be!