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Avalon, an airport with attitude

AVALON AIRPORT

For most people, Melbourne’s second airport is just not on their radar. Travellers don’t know there is an option to the traffic, costs and congestion of Melbourne’s main airport. So with a modest budget and lots of passion we turned Avalon into an airport with attitude, a challenger brand with attitude. Using bright bold graphics, and a fresh, happy, delightful tone, Avalon is challenging how people view their travel plans and selection of their airport.

How an insight triggered a creative solution
Convincing homeowners their castle is under siege