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When growers don’t act on a fact

ACRAMITE / Chemtura

Despite supplying growers with a shopping list of mite control benefits, Acramite hadn’t captured their attention. Our experience told us that bombarding growers with fact after fact just wasn’t going to help our client win this pesticide war. Creating a simple yet compelling visual metaphor for the control and power of Acramite was needed. Placing a suit of protective armour on fruit provided Chemtura with a compelling visual promise about their products benefits.

Appealing to doctors on a rational and emotional level